Integrative Health Practitioner Institute · 3 hours ago
Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Develop, execute, and optimize email marketing campaigns to engage our audience, promote certification programs, and drive member retention.
Segment email lists and personalize content to maximize engagement.
Analyze campaign performance and provide actionable insights.
Manage SMS communications, graphics, content and analytics
Write and publish high-quality, SEO-optimized blog posts focused on holistic health, coaching success, and wellness trends.
Collaborate with subject matter experts to create compelling content that resonates with our audience.
Maintain a consistent voice and tone aligned with IHPI's brand.
Oversee and manage social media accounts, including strategy, scheduling, and content creation.
Engage with followers, respond to comments/messages, and grow social media communities.
Track and analyze performance metrics to refine strategies.
Plan and execute multi-channel marketing campaigns to promote IHPI certifications and events.
Coordinate with the creative team to develop promotional assets.
Stay updated on industry trends to innovate and implement best practices.
Work closely with cross-functional teams, including sales and member support, to ensure cohesive messaging.
Lead and mentor junior marketing team members, if applicable.
Manage project timelines, budgets, and deliverables effectively.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in a marketing role, preferably in the health and wellness industry.
Proficiency in email marketing platforms (e.g., Mailgun, Mailchimp, ActiveCampaign) and social media management tools (e.g. Metricool).
Exceptional writing and editing skills, with a portfolio showcasing blog posts and/or campaigns.
Knowledge of SEO and content marketing strategies.
Strong analytical skills and ability to interpret marketing data.
Highly organized, with the ability to manage multiple projects simultaneously.
A passion for holistic health and empowering others to succeed.
Company
Integrative Health Practitioner Institute
Integrative Health Practitioner Institute (IHP) is an online, self-paced health coaching certification program.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
