125 applicants

Company

Original Job Post

Kodiak Building Partners · 2 days ago

Marketing Manager

Englewood, CO

Full-time

Onsite

Mid Level

$58K/yr - $72K/yr

2+ years exp

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Hiring Manager

Katie Puc, MHRM

Insider Connection @Kodiak Building Partners

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Responsibilities

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials

Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.

Edit and optimize graphics and video content for social media platforms

Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).

Develops graphics, illustrations, and other creative materials for the web, social, internal communications and other digital platforms that is on-brand, reinforces our values and reputation, and is appropriate for our various audiences

Create infographics and presentation materials to simplify communication of complex concepts and data

Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Manage the design and uploading process for all project materials, based on best practices for using a content management system

Update and maintain internal databases for designs, photography, and video

Qualification

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Marketing PlansCampaigns DevelopmentProject ManagementMarketing AutomationCRM ToolsOnline MarketingSocial Media StrategyProblem-SolvingMultitaskingDecision-MakingCreativityCanvaAdobe IllustratorAdobe Premiere Pro