Lightcast · 3 hours ago

Marketing Manager

Remote (Work From Home) US

Full-time

Remote

Senior Level

5+ years exp

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ConsultingInformation Technology

Work & Life Balance

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Responsibilities

Develop and implement comprehensive marketing strategies to achieve company objectives.

Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Lead the planning, execution, and optimization of multi-channel marketing campaigns.

Oversee the creation of compelling content and creative assets for campaigns.

Stay abreast of industry trends, competitor activities, and market dynamics.

Utilize data and analytics to identify opportunities and measure campaign effectiveness.

Ensure consistent brand messaging across all channels and touchpoints.

Work to enhance brand visibility and reputation in the market.

Develop and manage marketing budgets, ensuring efficient resource allocation.

Monitor and report on the ROI of marketing initiatives.

Collaborate with sales, product, and other teams to align marketing strategies with broader organizational objectives.

Communicate effectively with internal stakeholders to ensure a unified approach.

Qualification

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Marketing StrategyCampaign ManagementDigital MarketingData AnalysisMarket ResearchSEOSEMSocial MediaEmail MarketingProject Management