Lightspark · 2 days ago

Marketing Manager

Culver City, CA

Full-time

Onsite

Senior Level

$135K/yr - $159K/yr

5+ years exp

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Cryptocurrency

Insider Connection @Lightspark

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and execute innovative, data-driven marketing strategies to elevate brand presence and advance the mission of democratizing access to Lightspark solutions. Collaborate cross-functionally to ensure alignment with company objectives and target audience.

Lead the conceptualization, planning, and execution of integrated marketing campaigns across various channels, including digital, social media, events, and thought leadership initiatives. Leverage compelling storytelling to educate and inspire the audience about the potential of cryptocurrency solutions.

Cultivate and nurture the community of supporters, developers, enthusiasts, and users through meaningful interactions, events, and initiatives. Develop strategies to empower the community to become advocates for the brand.

Oversee the creation of engaging and informative content that resonates with the audience, ensuring consistency in messaging and brand voice across all communication channels.

Drive digital marketing efforts, including SEO/SEM, email marketing, and paid advertising, to maximize reach, engagement, and conversion rates within the community. Develop targeted campaigns to attract and retain community members.

Utilize analytics tools to track and analyze campaign performance, community engagement metrics, and market trends. Translate data into actionable insights and recommendations to optimize marketing strategies and drive business results.

Identify strategic partnership opportunities to expand reach, enhance brand credibility, and drive mutually beneficial initiatives within the cryptocurrency and blockchain ecosystem. Cultivate and maintain relationships with key stakeholders, influencers, and industry leaders.

Inspire internal teams, fostering a culture of creativity, collaboration, and excellence. Provide guidance, feedback, and support to empower team members to achieve their full potential in advancing the mission through earned and owned media.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingCryptocurrencyBlockchain TechnologyData AnalysisStrategic ThinkingStrategy DevelopmentProblem-SolvingAnalyticalCommunicationPresentationInterpersonalInfluenceCollaborationLeadershipInspirationMotivationTeam Development

Required

Minimum 5 years of experience in marketing roles, with a demonstrated passion for cryptocurrency, blockchain technology, and their potential to drive positive change.

Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.

Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.

Proven leadership experience, with the ability to inspire, motivate, and develop high-performing teams.

Ability to work onsite in our offices in Culver City, Los Angeles or be open to relocation to Los Angeles

Preferred

Bachelor’s degree or MBA in Marketing, Business, or related field is ideal but not required. We appreciate and acknowledge that some of the best talent comes from non-traditional backgrounds.