LunaJoy Health · 2 weeks ago

Marketing Manager

United States

Contract

Remote

Mid Level

$60K/yr - $75K/yr

3+ years exp

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Health CareMedical

Hiring Manager

Jill Chami

Insider Connection @LunaJoy Health

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Responsibilities

Develop, implement, and track integrated marketing campaigns across multiple channels (digital, social media, email, etc.), adapting messaging for B2B and B2C healthcare audiences.

Create and execute product marketing materials tailored to different audiences (e.g., hospitals, payors, healthcare executives, individual providers, patients) to drive engagement and adoption.

Collaborate closely with the Sales team to support sales goals, provide sales enablement resources, and align marketing efforts with lead generation and conversion objectives.

Oversee social media strategy and content creation, fostering community engagement and a strong online presence.

Use marketing automation, CRM, and analytics tools to monitor campaign performance, measure effectiveness, and continuously optimize for improved results.

Stay current with digital marketing and mental health industry trends to keep our strategies relevant and innovative.

Conduct market research to develop targeted messaging and positioning that resonates with diverse audiences in healthcare.

Lead and manage marketing contractors (growth marketing, SEO, designers) to ensure cohesive campaign execution and identify additional resource needs.

Work closely with leadership and sales to align marketing initiatives with broader company goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingB2B MarketingB2C MarketingGoogle AnalyticsHubSpotSocial Media MarketingContent MarketingSEOSEMEmail MarketingMarketing AutomationCRM SystemsMarket ResearchContractor ManagementHealthcare Industry KnowledgeMental Health Passion

Required

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum of 3 years of experience in a marketing role with a focus on digital, social media, and content marketing, ideally in the healthcare industry.

Proven experience executing B2B and B2C marketing strategies with the ability to adapt messaging to different audiences.

Proficiency with marketing tools and platforms such as Google Analytics, HubSpot, and CRM systems.

Strong grasp of SEO, SEM, content marketing, and email marketing strategies.

Exceptional written and verbal communication skills with a strong ability to craft messaging that resonates with target segments.

Experience managing and coordinating with contractors or external agencies.

Passion for mental health and healthcare, with a commitment to making a positive impact.