Personify Health · 2 days ago

Marketing Manager

United States

Full-time

Remote

Mid Level

$85K/yr - $92K/yr

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Responsibilities

Develop and optimize top of the funnel marketing campaigns to generate leads and increase demand for our solutions.

Work collaboratively with peers to plan and execute multi-channel campaigns including digital marketing, social media, webinars, content marketing, and email marketing.

Analyze campaign performance using data-driven insights and translate findings into actionable optimization strategies.

Research and identify market trends, customer needs, and competitor activities to inform campaign strategies.

Manage campaign calendar to ensure alignment with internal and external activities (e.g, events, launches, buying seasons).

Create compelling and targeted messaging and content to resonate with the intended audience.

Support the sales development resource team, keeping content fresh, topical and lead-generating.

Qualification

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Marketing ManagementCampaign DevelopmentContent CreationHealthcare ExperienceProject Management