Portex · 6 days ago
Marketing Manager
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Delivery ServiceFreight Service
Insider Connection @Portex
Responsibilities
Conduct experiments across all marketing channels, including performance marketing, affiliate partnerships, events, lifecycle marketing, referral, and content
Track, analyze and report key marketing metrics and data from all marketing activity and experimenting, providing insights and recommendations to improve marketing
Optimize campaigns and strategies based on key learnings to constantly improve brand awareness, top of funnel growth, and conversion
Execute strategies and testing to target and grow customer base and awareness in identified key industries and cohorts
Explore opportunities for industry-specific marketing including content, virtual and IRL events
Develop and test targeted demand gen campaigns across multiple channels to drive prospects down the funnel: email, direct mail, gifting, etc.
Think of creative ways to reach traditionally hard-to-reach, old-school businesses
Work directly with the CEO as a thought partner
Align and strategize with Sales on target accounts to maximize opportunities and increase pipeline velocity - e.g. small events, round tables, etc.
Brainstorm and execute on partnerships that drive growth/sales
Develop a data-driven marketing strategy
Qualification
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Required
Has 3+ years of marketing experience at a SaaS company pre series B (bonus pre series A)
Up to date on the latest growth hacks and sales/marketing technology
Experience running many experiments simultaneously
Wide breadth of knowledge around different GTM strategies - paid, outbound, social, content, partnerships, etc.
Is an extremely organized "swiss army knife" generalist
Demonstrated track record of getting marketing projects off the ground from 0 to 1
Powerful storyteller: written, verbal, and visual
Metrics driven - you are able to organize your marketing efforts, track & analyze results, and effectively communicate insights so we can scale what’s working
Is a self-starter who thrives in ambiguity and is excited by the startup grind
Preferred
Experience in supply chain/logistics (bonus but not a requirement)
Company
Portex
Portex removes manual freight procurement for shippers and their partners to save money and time.
Funding
Current Stage
Early StageCompany data provided by crunchbase