Rob Levine & Associates, Ltd. · 6 hours ago
Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years exp
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Responsibilities
Develop, maintain, and manage the content strategy and editorial calendar for the Rob Levine Law. Collaborate with leaders to gather input and ensure relevant, engaging and high-quality content creation
Execute all phases of an email campaign including building emails, creating target segments, A/B testing, and launching emails.
Develop and execute growth marketing strategies to drive customer acquisition, engagement, and retention across multiple channels
Manage PR efforts, including drafting press releases, pitching to media outlets, and handling media inquiries to ensure consistent and positive coverage of relevant publications
Design and execute targeted ABM and segmented campaigns, tailoring strategies to decision-makers and high-value accounts to drive engagement and conversion
Oversee and implement strategies for customer retention and expansion, focusing on nurturing existing relationships, increasing customer lifetime value, and driving upsell/cross-sell opportunities
Identify and implement automation strategies to enhance lead nurturing, segmentation, and campaign personalization with marketing team
Oversee all aspects of our social media accounts (Facebook, Instagram, YouTube, Twitter, Pinterest, TikTok, LinkedIn, Etc.)
Develop and implement a robust social media strategy to enhance brand visibility and engagement across various platforms
Constantly exploring new marketing techniques, tools, and technologies to fuel business growth
Qualification
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Required
7+ years of growth marketing or demand generation experience in an enterprise B2B SaaS environment
Knowledge of best practices for database and email marketing – email distribution, dynamic content, testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene
Experience building reports and presentations
Creative, innovative mindset with a passion for finding new ways to drive growth
A proactive attitude with the ability to lead projects from inception to completion
A strong sense of initiative, with the ability to juggle multiple projects and meet deadlines with attention to detail
Strong verbal and written communication skills
Experience overseeing marketing vendors/agencies.
Deep understanding of HubSpot’s full suite of tools, including Sales, Marketing, Service Hubs, and CRM management
Preferred
Legal Industry Experience: Prior experience in marketing roles within the legal field or familiarity with legal industry practices and client acquisition strategies
Video and Visual Content Creation: Hands-on experience in producing engaging video content or working closely with creative teams to enhance visual storytelling
Company
Rob Levine & Associates, Ltd.
The Lawyers for the Injured and Disabled, Rob Levine and Associates is a law firm that handles Personal Injury cases in Rhode Island, Massachusetts, and Connecticut, and Social Security cases nationwide.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kimberly Dube
Chief Operating Officer
Company data provided by crunchbase
