54 applicantsPosted by Agency
Robert Half · 2 days ago
Marketing Manager
Edison, NJ
Full-time
Onsite
Mid Level
4+ years exp
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Responsibilities
Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.
Develop comprehensive branding strategies that enhance brand identity and market positioning.
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
Utilize digital analytics tools to track performance and make data-driven decisions for continuous improvement.
Work closely with Sales, Product Development, Creative, and Customer Service teams to align marketing strategies with company goals and customer needs.
Foster strong interdepartmental relationships to ensure cohesive execution of marketing initiatives.
Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.
Coordinate with creative teams to produce engaging and impactful marketing materials.
Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences.
Adapt marketing strategies based on research findings to maintain a competitive edge.
Monitor and report on the effectiveness of marketing campaigns and strategies using data analytics.
Use insights to drive continuous improvement and optimize marketing ROI.
Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.
Monitor expenditures to ensure cost-effective execution of marketing activities.
Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.
Ensure content aligns with brand voice and marketing objectives.
Develop and implement social media strategies to enhance brand presence and engagement.
Manage social media accounts, including content creation, scheduling, and community engagement.
Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.
Build and maintain relationships with industry influencers and partners.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum of 4 years of experience in marketing, with a proven track record in brand development and campaign management.
Minimum of 4 years of experience in social media marketing, with expertise in managing various platforms and tools.
Excellent communication, interpersonal, and presentation skills.
Proficient in digital marketing tools and analytics platforms.
Ability to work collaboratively across departments and manage multiple projects simultaneously.
Creative thinker with strong problem-solving abilities.
Company
Robert Half
Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO· nyse:RHI
Leadership Team
Keith Waddell
President and CEO
Paul Gentzkow
President and Chief Executive Officer, Staffing Services
Recent News
2024-05-21
2024-05-21
2024-05-21
Company data provided by crunchbase
