WhereScape Data Automation · 4 hours ago

Marketing Manager

United States

Part-time

Remote

Senior Level

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Responsibilities

Lead development of marketing strategy through deep qualitative and quantitative research

Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard

Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Stay up to date on the product, market, competitors, and other noteworthy trends

Qualification

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Senior marketing experienceDigital marketingContent marketingProduct marketingBudget managementData analysisKPI creationSalesforceMarketing softwareB2B software experienceOngoing education

Required

Successful track record in senior marketing role with a technical product

Excellent leadership, communication, and decision-making skills

Experience in digital marketing, content marketing, events, and product marketing

Proven ability to plan and manage budgets

In depth experience pulling, manipulating, and analyzing quantitative and qualitative data to build a comprehensive strategy

Experience creating tracking tools and KPIs to monitor success

Experience shortening lead times and sales cycles

Preferred

Experience with Salesforce

Experience with campaign, content management, and other marketing software

Experience in B2B software

Desire to grow professionally through ongoing education

Company

WhereScape Data Automation

WhereScape helps you Increase Developer Productivity, Scale with Standards and Lineage, Foster Collaboration and Continuity across your Data Community and Own your Data.

Founded in 2002