Be an early applicantLess than 25 applicants
IGT · 2 days ago
Marketing Manager I
Providence, RI
Full-time
Hybrid
Senior Level
$75K/yr - $165K/yr
5+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesComputerGaming
Insider Connection @IGT
Responsibilities
Build, own, and implement a strategic growth plan for the customer’s digital lottery product.
Act as the primary point of contact for the customer for all digital lottery marketing-related matters.
Find opportunities to improve player experience and develop initiatives accordingly to optimize product features, user interface elements, and player journey flow.
Define and implement the marketing plan for player acquisition, activation, and retention.
Work together with technical organization to convert business needs to product requirements.
Maintain oversight of all site activity and metrics, looking for ways to improve digital channel performance by improving the user experience and increasing the efficiency and effectiveness of business processes.
Act as digital lead on all issues related to operating and supporting the Rhode Island Lottery’s digital lottery program; identify, understand, and complete all client needs for multiple interactive projects.
Coordinate with data analysts to provide regular reporting on product performance to Lottery.
Identify industry trends and incorporate them into ongoing growth strategies. Bring new insights and approaches to the portfolio.
Collaborate effectively with cross-functional team members to identify and implement customer experience enhancements and issue resolution. Bring up technical concerns appropriately.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
5+ years of proven expertise in digital marketing or e-commerce. Gaming industry experience is strongly preferred.
Bachelor's Degree in marketing, business, communications, or related field; MBA a plus or equivalent experience
Strong customer-facing experience
Experience in CRM and/or loyalty programs a plus
Excellent time-management and social skills
Strong analytical, reporting, and problem-solving skills
Capable of simultaneously leading strategic initiatives, projects, and production issues
Strong follow-through skills
Ownership mentality regarding products and performance – takes ownership of problems, opportunities, and requests and finds solutions
Ability to communicate and build consensus among internal and external clients and collaborators
Open-minded towards the ideas and views of others, give as well as take feedback, contribute to building team spirit, and mentor others to succeed
Highly motivated, organized, able to multi-task and work under tight deadlines
Strong communication skills; ability to interact with a wide range of personalities
Preferred
Gaming industry experience
MBA or equivalent experience
Experience in CRM and/or loyalty programs
Benefits
401(k) Savings Plan with Company contributions
Health, dental, and vision insurance
Life, accident, and disability insurance
Tuition reimbursement
Paid time off
Wellness programs
Identity theft insurance
Company
IGT
IGT (NYSE:IGT) is the global leader in gaming.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-07-16Acquired· by Gtech ($4.7B)
1981-10-23IPO· nyse:IGT
Leadership Team
Fabio Cairoli
Chief Executive Officer, Italy
Vincent L. Sadusky
CEO
Recent News
2024-05-23
2024-05-23
Company data provided by crunchbase
