Instacart · 8 hours ago
Marketing Manager II
United States
Full-time
Remote
Mid, Senior Level
$135K/yr - $150K/yr
5+ years exp
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Responsibilities
Oversee substantial budgets across performance marketing channels such as Paid Social and Shopping, with expertise in product feed management.
Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment.
Collaborate extensively with internal cross function teams and external agencies to fine-tune media purchasing, aiming to understand and execute on marketplace trends & seasonal events and to meet ambitious growth objectives efficiently.
Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC.
Generate channel forecasts and deliver budget recommendations, displaying the flexibility to adapt strategies quickly in light of new insights.
Construct and manage experimentation roadmap to optimize performance, including A/B creative testing, incrementality tests, and bidding algorithm tests.
Recommend and plan tests for potential new channels/product features to unlock additional audiences and inventory for growth acceleration.
Bringing your creative experience and marketing insights to boost our strategies.
Independently and proactively troubleshoot and resolve campaign issues.
Qualification
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Required
At least 5 years of hands-on-keyboard experience managing performance marketing campaigns across major platforms (such as Google/ Meta)
You are a results-driven marketing professional with a strong track record in managing extensive budgets across different performance marketing channels.
You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness.
You have strong communication skills and experience working in cross-functional teams, and you thrive while solving challenges independently.
You understand how to strategize effectively around goals.
Precision and multitasking in deadline-focused environments come naturally to you.
Bachelor’s degree
Preferred
Prior experience working with large product catalogs (10K+ SKUs)
Prior experience with CPG product marketing
You are proficient in interpreting web and app data across multiple platforms and have had experience improving measurement and tracking.
Experienced partnering with in house product, engineering, & measurement/ data science teams.
Experience working in the on-demand economy
Experience in a startup or high-growth company
SQL experience
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (82)
2022 (148)
2021 (232)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Fidji Simo
CEO
Brandon Leonardo
Co-founder
Recent News
Deli Market News
2024-12-10
The Hill
2024-12-06
Company data provided by crunchbase
