Mayo Clinic · 11 hours ago

Marketing Manager International - Remote

Rochester, MN

Full-time

Remote

Mid Level

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BiotechnologyHealth Care

No H1B

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Responsibilities

Partner across teams, including external agencies, to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.

Facilitate market research to determine market requirements for existing and future products.

Evaluate and analyze customer research, current market conditions and competitor information.

Identify and develop deep understanding of target audience needs and be an advocate for product, service, or project.

Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.

Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment.

Collaborate with International regional leadership to conduct annual planning, understand regional and country-specific needs, and develop marketing plans that achieve desired results.

Continuously learn and understand new marketing approaches, including extensive knowledge of digital marketing practices and precise targeting.

Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesis finding to plan development.

Develop and implement marketing plans and projects for new and existing products and services. Expand on existing plans to include digital marketing platforms.

Manage the execution for marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics.

Manage complex and cross-functional projects through entire project life cycle.

Define and manage relevant marketing budgets.

Create and deliver marketing presentations.

Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process.

Monitor industry best practices and make recommendations for continuous improvement.

Ability to mentor and manage direct reports.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Strategic marketingMarket researchProject managementDigital marketingDemand generationCompetitive analysisVendor managementPerformance metricsMarketing presentationsLeadership experience