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Company

Fusion Risk Management · 5 hours ago

Marketing Operations Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Comp. & Benefits

Hiring Manager

Leo LaCamera

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Responsibilities

Partner with marketing to provide data and collaborate on regular reporting of top-of-the-funnel activity and its translation to pipeline creation, pipeline movement, and Closed Won deals.

Collaborate with marketing on detailed cohort analysis of Marketing Qualified Leads (MQLs) to assess conversion rates through each stage of the funnel, including MQL to SQL and Closed Won.

Collaborate with the marketing team to provide quality data so they can track performance, and support the analysis to identify gaps in conversion, and recommend actionable strategies for improvement.

Work in concert with BDR management to provide data and help them and analyze, develop, and refine strategies for improving BDR prospecting efforts, focusing on key performance indicators (KPIs) such as outreach effectiveness, lead response times, and conversion rates.

Champion effective cadence building – as developed the BDR and Marketing teams - by identifying the most successful messaging, Ideal Customer Profiles (ICPs), and channels to engage potential customers.

Administer/co-administer and help optimize the marketing technology stack, ensuring tools such as Pardot, Chilipiper, Salesloft, and others are integrated effectively to support lead generation, nurturing, and conversion.

Ensure smooth operation of marketing automation platforms and troubleshoot any issues that may arise.

Maintain database hygiene and ensure accurate tracking of lead sources, campaigns, and ROI through robust data management.

Comfortable in a reporting structure with multiple key stakeholders.

Attend and actively participate in daily (potentially), weekly, and monthly marketing meetings on to ensure open and clear communication and efficient and effective collaboration.

Establish a regular, ongoing communication with Marketing leaders across Demand Generation, BDR, Communications, etc.

Partner with the marketing and sales teams to ensure alignment on goals, metrics, and strategies.

Work closely with the sales operations and data teams to ensure consistency and accuracy of data reporting across the organization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalysisCohort AnalysisMarketing AutomationB2B MarketingCRM SystemsPardotExcelProject ManagementSalesforceChilipiperData VisualizationLead ConversionKPI Analysis

Required

Bachelor’s degree in Marketing, Business Analytics, or a related field.

2+ years of experience in marketing operations, data analysis, or a similar role.

Proficient in marketing automation platforms such as Pardot, and familiarity with lead routing and scheduling tools like Chilipiper.

Advanced proficiency in Excel, and experience with data visualization tools (e.g., Tableau, Power BI).

Strong analytical skills with the ability to standardize, ensure quality, and interpret complex data and deliver collaborate to share actionable insights with marketing stakeholders.

Experience with cohort analysis, funnel reporting, and measuring lead conversion.

Understanding of B2B marketing funnels and how top-of-the-funnel activities translate into sales pipeline and revenue.

Strong project management skills, with the ability to manage multiple projects and deadlines effectively.

Excellent communication skills and ability to work cross-functionally with various teams.