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Company

Original Job Post

Nimble · 2 days ago

Marketing Operations Manager

New York, United States

Full-time

Hybrid

Senior Level

5+ years exp

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Responsibilities

Implement a full lead-lifecycle program, including establishing campaign stamping and lead scoring, stages, and statuses in Hubspot and Salesforce, and creating marketing automation for stage and status flipping

Create conversion tracking for SEO and SEM efforts

Build and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy

Own the operational strategy for attribution, tracking and reporting of marketing performance

Ensure the accuracy and cleanliness of all CRM data

Support campaign operations execution including campaign creation architecture, lead management, target list creation, and segmentation

Analyze data and provide recommendations to enhance marketing effectiveness

Work closely with the Head of Growth to implement new lead generation and nurture programs

Implement the company’s first fully automated MQL and handoff process from marketing to sales

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing operationsB2B SaaSBuilding out operationsFree trial productsSelf-service productsMajor marketing ops toolsCRM toolsWeb analytics toolsGoogle tag managementAttribution for marketing1 few programs1 many programsABM accountsLifecycle managementDatabase managementAccount segmentationField mappingAPIWeb data experienceEarly-stage startups experienceExceptional attention to detail prioritizeProven ability to work closely with teams

Required

5+ years in marketing operations for B2B SaaS

Must have hands-on experience with building out operations for free trial and self-service products

Experience with all major marketing ops and CRM tools, ie. Salesforce, Marketo, and Hubspot

Experience with web analytics tools, Google tag management, and attribution for search and performance marketing

Expertise in managing 1:1, 1:few and 1:many programs, including target/ABM accounts, lifecycle management, database management, account segmentation, and field mapping

Proven ability to work closely with growth, DG, and BDR teams

Exceptional attention to detail and ability to prioritize

Experience working in an API or web data-focused company

Experience working with early-stage startups

Company

Nimble

Nimble is building a world where businesses can easily create AI & BI applications using real-time public web data to make better decisions, solve problems, and enhance their operations.

Founded in 2021

New York, New York, USA

51-200 employees