Opus 2 · 4 hours ago

Marketing Operations Manager

United States

Full-time

Remote

Mid Level

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Responsibilities

Collaborate with marketing teams to set up, monitor, and optimize campaigns across various channels.

Implement and manage campaign tracking, reporting, and analysis to meet campaign objectives.

Troubleshoot and resolve campaign performance, data tracking, and reporting issues.

Administer marketing tools and platforms, marketing automation systems (e.g., HubSpot), analytics tools (e.g., Google Analytics), and other marketing technology.

Evaluate, recommend, and implement new tools and technology integrations to enhance marketing efficiency.

Work closely with IT to maintain data integrity and security across marketing systems.

Build workflows and manage the integration to ensure necessary data is passed between the marketing automation system (HubSpot) and CRM (SalesForce)

Establish and maintain campaign and lead management processes, including workflows, pipeline program/activity attribution, and lead/contact acquisition, scoring, and nurturing methodology

Collect, analyze, and report on key marketing metrics to drive data-driven decision-making and continuous improvement.

Provide actionable insights and recommendations to improve campaign performance and ROI. Perform additional data management and analysis duties as assigned.

Develop scalable processes to build targeted marketing lists and schedule email sends to support campaigns.

Develop, document, and improve marketing workflows and processes to increase efficiency and collaboration across teams.

Develop, document and implement best practice customer data management policy and principles, including frequency, permissions, data use and GDPR.

Implement and enforce best practices for lead management, campaign execution, and performance reporting.

Conduct training sessions to ensure team members are knowledgeable about processes and tools.

Act as a liaison between marketing, sales, and IT to align goals, priorities, and resources.

Support the marketing and sales teams by providing necessary data and insights for effective decision-making.

Drive cross-functional initiatives aimed at improving marketing and sales alignment.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Campaign ManagementMarketing AutomationData AnalysisCRM IntegrationGoogle AnalyticsHubSpotSalesForceProcess OptimizationProject ManagementTraining SkillsFour-Year DegreeCollaboration Skills