SIMCO Electronics · 5 hours ago
Marketing Operations Manager
San Francisco Bay Area
Full-time
Remote
Mid, Senior Level
5+ years exp
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Hiring Manager
Imahni Burks
Insider Connection @SIMCO Electronics
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Responsibilities
Own and manage Pardot, ensuring it is configured and utilized effectively for lead generation, nurture campaigns, and reporting.
Maintain and enhance the integration between Pardot and Salesforce.com to support seamless lead flow and reporting.
Partner with the sales operations team to align marketing and sales processes in Salesforce.com.
Evaluate and implement new marketing tools and technologies to improve efficiency and results.
Oversee data quality, governance, and enrichment efforts to ensure accurate reporting and analysis.
Develop and maintain dashboards and reports in Pardot, Salesforce.com, and other analytics tools to track campaign performance, pipeline impact, and ROI.
Provide regular reporting on marketing KPIs and insights to key stakeholders.
Work with the sales operations team to align marketing processes with sales workflows, ensuring smooth handoffs and lead management.
Identify and implement process improvements to enhance campaign efficiency, lead conversion, and overall performance.
Support the execution of ABM campaigns, demand generation programs, and other marketing initiatives by providing system support and data insights.
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across marketing systems and campaigns.
Establish and document best practices for marketing operations, including lead scoring, attribution, and reporting standards.
Qualification
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Required
5+ years of experience in marketing operations, with a strong emphasis on Pardot and Salesforce.com administration.
Proven experience in managing marketing automation platforms (e.g., Pardot) and integrating them with CRM systems (e.g., Salesforce.com).
Strong understanding of marketing and sales processes, including lead management, scoring, and attribution.
Proficiency in creating reports and dashboards in Salesforce.com and other analytics tools.
Experience in data management and ensuring data quality for accurate reporting and insights.
Bachelor’s degree in Marketing, Business, or a related field.
Detail-oriented with excellent organizational and project management skills.
Analytical mindset with the ability to turn data into actionable insights.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Proactive problem solver who thrives in a dynamic, fast-paced environment.
Preferred
Familiarity with ABM strategies, demand generation, and campaign execution is a plus.
Company
SIMCO Electronics
SIMCO is a leading provider of high-quality calibration, repair, and software services for scientific test and measurement equipment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marie-France Nelson
CFO
Scott Sutter
Senior Vice President - Business Development
Company data provided by crunchbase
