80 applicants

Company

Original Job Post

The Linux Foundation · 2 days ago

Marketing Operations Manager

San Francisco, CA

Full-time, Contract

Onsite

Senior Level

5+ years exp

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Developer PlatformDevOps

Comp. & Benefits

Insider Connection @The Linux Foundation

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Serve as internal HubSpot point of contact for the Linux Foundation, acting as platform administrator, providing day-to-day production support for HubSpot and other integrated platforms

Work cross-functionally with Linux Foundation and associated projects to onboard and train project marketers to organization’s HubSpot portal, helping with onboarding of new team members requesting HubSpot access, and providing ongoing support

Plan, support and execute email campaigns at various intervals with project marketers from unique project communities

Execute on marketing and HubSpot requests via Asana Demand Generation ticketing system, including but not limited to: list imports, list segment creation, email staging, email template creation, HubSpot access requests, etc.

Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform

Oversee list segments across the various projects utilizing HubSpot based on behavior metrics and demographics (content downloads, site page visits, industry, job role, event attendance).

Develop and actively optimize lead nurturing workflows for these segments to convert leads into customers

Implement, track, and measure lead scoring and respective lead stages specific to project pipelines

Manage operational workflows to achieve desired business outcomes such as lead routing and data hygiene

Work to minimize list decay and unsubscribes while increasing the productivity of email sends.

Develop and measure A/B tests, provide reporting cadences, and make recommendations around optimizing ongoing results

Establish and maintain scalable processes that ensure best practices in campaign and lead management, ensuring standards are applied to marketing automation processes with a focus on quality output, GDPR compliance, CCPA compliance, and CAN-SPAM act.

Establish and manage campaign and event ROI analysis and reporting for leadership.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Hubspot marketing softwareInbound marketingEmail marketingContent marketingDigital marketingHubspot reportingMartech landscapeSaasLead generationMarketing automationLead attributionScoring strategiesCustomer lifecycle marketingProject managementData analysisHtml/cssProblem-solvingAnalytical skillsMental curiosityCollaborativeTeam playerGoogle Analytics

Required

Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

5 to 7 years of HubSpot specific marketing automation management.

HubSpot Certifications are a must: HubSpot Marketing Software, Inbound Marketing, Email Marketing, Content Marketing, Digital Marketing, HubSpot Reporting, Inbound.

Proficient in designing, building, managing, and optimizing HubSpot Marketing.

In-depth understanding of the martech landscape / SaaS / lead generation

Top-notch analytical skills, mental curiosity, and translating data to action to drive results.

A deep knowledge of email tools, marketing automation strategies, a passion for lead attribution, scoring strategies and execution, and proven success in customer lifecycle marketing strategy and execution.

Excellent project management skills.

Collaborative team player.

Should know how to use data as fuel to drive results.

Fundamental knowledge of HTML/CSS to build email templates and landing pages.