200+ applicants

Company

Original Job Post

Tropic · 2 days ago

Marketing Operations Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Own the development of marketing operations processes, tech stack, and analytics/reporting

Manage and track the marketing budget, ensuring all new requests are accounted for, and track ROI on key programs

Maintain weekly and quarterly reports on team performance against goals and identify trends

Manage and optimize the marketing lead funnel, including lead/account scoring, nurture programs, attribution, and reporting

Support and execute the email strategy, including campaign creation, audience segmentation, automation, and reporting

Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation

Work closely with Marketing, Revenue Operations, and Sales teams to drive cross-functional efficiency and ensure alignment on metrics

Pull reporting for marketing team to support QBRs

Manage the hygiene and quality of the marketing lead database

Own process improvement, drive change and efficiencies that scale across marketing programs, systems, technologies, and reporting

Establish documentation, templates, and training to enable marketing team members to create basic campaigns, reports, and dashboards

Evaluate new technologies to improve marketing team performance

Analyze marketing and sales data to develop insights and make recommendations for improvement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AutomationSalesforceROI ReportingBudget ManagementMarketing TechnologyData AnalysisProject ManagementMartech Best PracticesProblem-SolvingCollaborationCommunicationClearbitClariQualifiedGoogle AnalyticsAsana

Required

3-5 years of Marketing/Sales/Revenue Operations experience

Advanced knowledge of Hubspot Marketing Automation, Salesforce, and 6Sense

Experience with develop ROI reporting for marketing teams, managing budgets and collaborating on team goal setting

Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies

Data-driven with strong quantitative and analytical skills

Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects

Maintaining visibility and reporting on Martech best practices and ensuring team is optimizing and leveraging their tools efficiently