myGwork - LGBTQ+ Business Community · 3 days ago

Marketing Operations Production Specialist

Chicago, IL

Full-time

Hybrid

Mid Level

4+ years exp

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Responsibilities

Performs all technical tasks to build integrated campaigns and workflows utilizing marketing technology stack including Eloqua, BrightTALK, BigMarker, Cvent, and ContentStack.

Works closely with Demand Generation Marketing team to map appropriate content, assets, and promotions for engaging specific audiences.

Creates segments for marketing campaigns based on buyer personas.

Promotes data integrity best practices for maintaining a healthy contact database.

Reviews campaign metrics with marketing analysts and provides updates on performance.

Develops an understanding of the customer lifecycle and sales process, collaborating with sales for accurate lifecycle process.

Documents and communicates best practices for integrated marketing programs, suggesting improvements.

Functions as gatekeeper for campaign scheduling and enforces email deliverability best practices.

Qualification

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Marketing AutomationEloquaMarketoCMSContentStackSiteCoreCampaign Workflows DesignData-Driven Decision Making/B TestingProcess ImprovementStakeholder ManagementProblem SolvingProject ManagementHard Working

Required

4+ years of hands-on marketing automation experience in an enterprise platform such as Eloqua or Marketo. OR 4+ years of hands-on CMS/web-page authoring experience in a platform such as ContentStack or SiteCore.

Proven ability to translate marketing use cases into well-designed campaign workflows.

Skilled in problem solving and project management.

Self-starter and passion for 'doing the impossible;' committed to driving operational excellence.

Must be data-driven and understand how to translate marketing metrics into opportunities for action.

Skilled in A/B testing.

Meticulous attention to detail, process-improvement mindset.

Ability to balance priorities across multiple projects with multiple stakeholders.

Bachelors degree is required.