Generation · 16 hours ago

Marketing Operations Specialist – Colombia (Remote/Consultant)

Bogota, NJ

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Assist in the planning and execution of marketing strategies and campaigns.

Support the development and implementation of marketing plans to achieve business objectives.

Manage daily operational tasks related to marketing projects.

Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities.

Support various digital marketing initiatives, including social media,

Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement.

Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials.

Assist in allocating and managing media budgets to maximize campaign performance.

Monitor and track media spending to ensure alignment with budget and strategic goals.

Analyze marketing campaign performance using data and analytics tools.

Provide insights and recommendations to optimize campaign effectiveness and ROI.

Maintain excellent communication with internal teams, external agencies, and stakeholders.

Prepare and present reports on marketing activities, performance, and outcomes.

Support initiatives to increase brand awareness and customer engagement.

Report to the global marketing team to ensure alignment and collaboration on all marketing activities.

Participate in team meetings and brainstorming sessions to contribute ideas and solutions.

Provide administrative support for marketing projects,

Assist with other marketing-related tasks and projects as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsDigital MarketingProject ManagementData AnalysisSocial Media MarketingEmail MarketingMarketing Budget ManagementGoogle AnalyticsExcel

Required

3 years minimum of marketing operations/general marketing experience

Experience in Project Management (dealing with different internal and external stakeholders at different seniority levels – including service providers like agencies and business partners)

Consistent knowledge of digital marketing campaign development and management, with a solid understanding of how social media works (e.g.: Facebook, Instagram, X, LinkedIn, Snapchat, TikTok, Google ads paid search, Google display, YouTube) as well as direct marketing (e.g.: email marketing)

Good experience with data analysis and marketing campaign performance (using tools like Excel and platforms like Google Analytics)

Some level of marketing budget control management experience

Self-motivated and ability to self-manage projects

Problem-solving mentality and a can-do attitude with proactiveness, flexibility, and teamwork behavior