FloQast · 1 day ago

Marketing Operations Specialist

United States

Full-time

Remote

Entry Level

$80K/yr - $110K/yr

2+ years exp

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AccountingB2B

Growth Opportunities

No H1B

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Responsibilities

Orchestrate ongoing data discovery, ingestion, matching, enrichment, and distribution

Using both Salesforce and Hubspot data, collect and analyze quantitative and qualitative data from marketing campaigns to assess what is performing best and provide recommendations for optimizing future campaigns

Assist Systems Admins with reporting automation to provide better insight into the performance of marketing channels, identifying trends and opportunities for improvement

Work closely with Systems Admins to identify and resolve data issues that impact data accuracy, and ensure data infrastructure exists to propel business forward

Support the implementation of campaign setup and workflows

Manage data error reporting and remediation processes

Support the effort to implement exception reporting, and ensure the right checks and balances are in place to promote accurate reporting

Perform critical data management operational tasks including: list uploads and segmentation using Ringlead or a Data Studio tool, lead management, target account management, database organization, and systems sync maintenance between Salesforce.com, Hubspot and Outreach.io

Build list segmentation in Hubspot for marketing campaigns and implement campaign performance tracking

Work cross-functionally with Marketing Team members to build workflows and processes in Hubspot

Recommend changes and improvements to business systems and processes to improve analytical insights

Support the marketing team with ad-hoc requests such as building advanced reports in excel, campaign research, and more

Any other tasks that may be assigned to help the company meet its goals

Qualification

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HubspotSalesforce.comData analyticsExcelData managementData manipulationRingleadSQLSOQLB2B SaaS