Silicon Labs · 2 days ago

Marketing Operations Specialist

Austin, TX

Full-time

Hybrid

Mid Level

$84K/yr - $156K/yr

3+ years exp

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HardwareInternet of Things

Growth Opportunities

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Responsibilities

Act as marketing automation expert to the business, listening to the needs of stakeholders to understand what they are trying to accomplish and offer smart, trackable solutions

Manage database health

Partner with performance marketing and sales operations to ensure best practices are in place for the development and operationalization of long-term demand gen, ABM, and reporting standards in Marketing Automation

Develop, operationalize, and optimize Silicon Labs email communications alongside the operations and performance marketing teams

Understand and improve lead capture throughout the website via forms with an aim to grow the marketable database

Work with IT resources to improve the performance, placement, and trackability of leads throughout the website

Implement automated marketing email/outbound campaigns, i.e. invites to events/webinars, drip & nurture programs and customer communication across our business units

Work with marketing and sales stakeholders to ensure flawless end-to-end campaign execution

Build marketing automation programs that align with the lead lifecycle and sales processes

Provide reporting and campaign analytics to measure program success and how to optimize

Manage and optimize email database elements - list selection, email development (content from program manager), testing and approval process

Qualification

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Data AnalysisMarketoMarketing AutomationCRM PlatformsEmail MarketingBusiness Process DevelopmentData MiningBusiness IntelligenceProblem-SolvingCommunicationAnalytical ThinkingBI ToolsTableauPower BIDigital Analytics ToolsAdobe AnalyticsGoogle Analytics 360

Required

Bachelor’s degree in marketing, statistics, economics, computer science, mathematics or other relevant discipline and 3+ years experience in a Marketing/Sales Operations role

3+ years of conducting data analysis, interpreting results and reporting findings

Strong knowledge of Marketo or other enterprise-level marketing automation systems – Marketo experience required

Experience with Customer Relationship Management Platforms (SFDC)

Proven success delivering and optimizing email programs and processes

Understanding of business process development and improvement initiatives including data analysis, mining and warehousing, business intelligence, and lead management processes and technologies