WRS Health · 1 day ago
Marketing Operations Strategist
Arkansas, United States
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesBillingElectronic Health Record (EHR)
Insider Connection @WRS Health
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Responsibilities
Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends
Collaborate with executive leadership to define marketing goals, KPIs, and budgets
Develop and configure advanced automation workflows to aid in marketing strategies
Manage and oversee marketing operations projects from initiation to completion, ensuring alignment with strategic objectives, timelines, and budgets
Track project progress, identify potential risks or bottlenecks, and implement solutions to keep projects on schedule and within scope
Collaborate with Marketing, Sales, and Customer Service teams to integrate processes
Collaborate with cross-functional teams to ensure marketing strategies are aligned with company objectives and customer needs
Manage marketing automation platforms such as Hubspot and other marketing tools
Optimize HubSpot account to improve processes, automations, and data hygiene
Evaluate HubSpot accounts for optimization opportunities
Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance
Build and manage email marketing approach from segmentation to execution
Monitor and analyze campaign performance, providing insights and recommendations for optimization
Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders
Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program
Handle end-to-end testing, troubleshooting and database management
Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation
Qualification
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Required
Bachelor’s degree in Marketing, Business Management, or a related field
Technical experience with marketing automation platforms, specifically Hubspot
At least 5 years of experience in marketing roles, marketing operations and project management
Has strong foundation and proficient in marketing automation technologies
High level of expertise on the HubSpot platform (sales, service, marketing, CMS)
Experience working with Marketing, Sales, and Customer Service teams
Advanced database management and data visualization skills
Strong analytical skills and able to understand data on a statistical perspective translating it into actionable insights
Solid understanding of customer journey mapping and business processes
Goal-oriented with exceptional problem-solving and reasoning skills
Excellent project management skills with the ability to lead multiple projects simultaneously
Strong communication skills and knows how to ask the right question and put that into system
Preferred
Experience as Hubspot Trainer or Customer Support is highly preferred
Preferably Hubspot Certified in Marketing, Sales, and others
Company
WRS Health
More than just a cloud-based EHR & Practice Management software.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Lawrence Gordon
CEO & Founder
Jing Moore
Vice President of Finance & CFO
Company data provided by crunchbase
