200+ applicants
Fordham University · 3 days ago
Marketing Performance Analyst
New York, NY
Full-time
Onsite
Mid Level
$75K/yr - $85K/yr
3+ years exp
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Responsibilities
Design and implement a strategy to track marketing performance metrics and key performance indicators (KPIs).
Conduct in-depth data analysis of marketing campaigns, website traffic, email marketing, and social media engagement.
Collaborate with cross-functional teams to provide actionable insights for enhancing marketing strategies.
Lead efforts in implementing testing methodologies, including A/B testing, to optimize marketing strategies.
Utilize data visualization tools to communicate complex data insights effectively.
Develop and deliver regular reports and intuitive dashboards to communicate key performance metrics to senior leadership.
Champion a data-driven culture within the University Marketing and Communications division.
Collaborate with IT on critical data and infrastructure projects that support marketing and communications.
Qualification
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Required
Bachelor’s degree in marketing, business analytics, statistics, or a related field.
Minimum of 3 years of experience in marketing analytics or a similar analytical role.
Proficiency in data analysis tools and platforms, such as Google Analytics, Tableau, Power BI, or similar.
Strong analytical and problem-solving skills with the ability to derive actionable insights from complex data sets.
Excellent communication and interpersonal skills, with the ability to present data-driven insights to diverse stakeholders.
Must be comfortable working in a fast-paced, rapidly changing environment.
Preferred
Master’s degree in marketing, business analytics, statistics, or a related field.
Familiarity with marketing automation and CRM platforms.
Demonstrated success in crisis communication management on social media platforms.
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Retirement Plans
Life Insurance
Short and Long-term Disability
Employee Assistance Program
Tuition Remission
Generous Time Off
Company
Fordham University
Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
George Demacopoulos
Director and Co-Founder, Orthodox Christian Studies Center
Usha Sankar
Co-Founder Project FRESH Air at Fordham University
Recent News
GlobeNewswire News Room
2023-10-19
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