University Health Alliance · 4 hours ago
Marketing Performance Specialist
Honolulu, HI
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Works with the Director of Marketing & Communications to monitor and refine data reporting strategies to optimize marketing inititatives and programs
Produces clear, concise reports that present the relevant context, findings and recommendations for continuous improvement and refinement of marketing strategies
Analyzes customer journey/purchase funnel data, primary and secondary market research, competitive landscape, industry and marketplace trends
Provides oversight on performance metrics for digital (website, SEO/SEM, social media, search, email), traditional media (advertising and direct marketing) and events or community outreach
Manages the marketing database and coordinates email campaigns
Oversees digital vendors
Works with the Senior Marketing Specialist to facilitate UHAʻs Voice of Constituent program
Assists with design of website user experience (UX) for continuous improvement and enhancement
Integrates, manages and optimizes marketing platforms and systems (Salesforce/ SF Marketing Cloud Account Engagement, Mailchimp, Qualtrics)
Trains marketing team and other UHA staff on MarTech applications
As a lead member of marketing’s demand gen team, the marketing performance specialist supports the team to plan and execute digital campaigns and works with stakeholder departments and digital vendor(s) to monitor and report the outcomes of executed multi-channel demand gen campaigns, both for 'always-on' and seasonal initiatives
As a member of the product marketing team, this position will help monitor the competitive landscape and continually assess the mix and performance of UHA’s product portfolio to form improvement recommendations and identify market shifts or opportunities that can directly impact UHA’s position in the marketplace
Reports findings and insights regularly to marketing and sales leadership
Participates in company sponsored events and activities, providing support as needed
Assists in other marketing areas as assigned
Qualification
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Required
Bachelor’s degree in business, marketing or related field
At least 4 years’ experience managing and/or directing data analytics and reporting in a marketing organization or a marketing-related capacity with a solid track record of applied knowledge in marketing data analytics and reporting
Experience with marketing automation tools such as Salesforce Marketing Cloud, Mailchimp, and Hootsuite
Experience with Google Data Studio
Knowledge of digital marketing metrics and best practices related to SEO, Google Analytics and paid search
Experience leading, training and educating team members and vendors in data analysis and reporting
Experience developing project plans, timeline, budgets and comprehensive reports
Excellent verbal, written and interpersonal communication skills
Proficiency in Microsoft Office applications
Must have a valid driver’s license and proof of automobile insurance in accordance with UHA required minimums
Must have access to an automobile and be able to travel in automobile
Preferred
Marketing experience in health insurance or healthcare industry
Experience in an inhouse marketing department or corporate environment serving in a consultative role or holding team lead responsibilities
Advanced Excel skills
Experience with website content management systems (CMS) such as WordPress
Experience with market research tools, methodology and reporting and with survey or experience management platforms like Qualtrics
Experience with Adobe Cloud products
Basic knowledge of HTML and CSS
Experience in direct/targeted B2B marketing
Benefits
100% for your family's medical insurance
20 days of paid personal time off during your first year
Company
University Health Alliance
For more than 40 years, Athens and Northeast Georgia have trusted University Cancer & Blood Center (UCBC) for excellence in cancer care.
Athens, Georgia
2-10 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase
