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Staffbase · 2 days ago
Marketing Pipeline Enablement Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr
5+ years exp
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Responsibilities
Support Marketing/SDR process, including review of pipeline performance and SDR activities (e.g. follow-up on MQAs and Demo/Pricing Requests).
Maintain tracking of MQA performance, deeply understand funnel health, including demo/pricing request and MQA qualification and disqualification reasons; provide insights and suggested process optimizations to RevOps and GTM Leadership (VP of Marketing, NA & VP of Sales, NA, SDR Leader).
Be responsive to market conditions that would drive how we would go-to-market with tailored sales plays, such as upcoming regulatory changes, competitive takeouts, etc.
Partner with Performance Marketing to understand top-of-funnel performance, including demo/pricing request and MQA volume and conversion rates; provide recommendations to optimize efficiencies.
Create value-driven, compelling email copy to support SDR sequences, and OTS Sales/CS enablement for key revenue-generating programs and initiatives.
Regular monitoring of the success of email nurture sequences and OTS, and provide recommendations for optimizations.
Stay up-to-date with industry trends and best practices to ensure that outreach sequences are cutting edge.
Partner with Sales Enablement to create playbooks to support follow-up and outreach for major events.
Curate and drive the Sales/CS Weekly Newsletter, ensuring pull through of relevant information for Sales & Customer Success, e.g. field events and associated goals, sales trainings, press coverage, etc.
Monitor performance of the Sales/CS Weekly Newsletter, providing performance insights and recommendations to Marketing and GTM Leadership to drive up adoption and readership.
Maintain Highspot with relevant campaign information, ensuring regular upkeep and hygiene.
As required, create enablement materials to support the education of the SDR Team on Marketing concepts, campaigns, and processes.
Regularly review reporting and dashboards to provide visibility into business performance, and analytics.
Partner with Revenue Operations to improve our reporting and processes and provide insights to the Marketing and Sales teams.
Qualification
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Required
5+ years of experience in Marketing and/or SDR functions in a SaaS/technology environment.
Proven track record of developing and implementing successful Marketing/SDR operations strategies.
Passionate about working with a talented and energizing group of Marketing/SDR and Rev Ops professionals.
Proactive approach to identifying areas of opportunities to gain efficiencies.
Hands on experience with reporting, analyzing and optimizing outbound email sequences and top-of-funnel performance.
Expertise in Looker Studio, Hubspot, Gong, Outreach, 6Sense, Salesforce, and HighSpot.
Excellent communication and presentation skills with the ability to build trusted relationships across various departments in a business.
Bachelor's degree in Marketing, Business, or a related field.
Benefits
Employee Stock Option Plan
Flexibility - flexible working time models and hybrid work, yearly flex work allowance of $1608
Growth Budget - yearly budget for external training of $1200
Wellbeing - 30 days PTO, 10 wellness days, 4-day-work week every year in August
Support - 401(k) plan, health plans including dental & vision, 12 weeks of paid parental leave
Snacks - offices equipped with fruits, drinks, and snacks
Team Building - Regular team and office events including the yearly Staffbase Camp
Volunteer Day - one day off per year for supporting a social project, donation for the project
Employee Referral Program - referral bonus paid for successful referrals
Company
Staffbase
Staffbase is a high-growth, deeply experienced employee communications platform provider for enterprise companies
501-1,000 employees
H1B Sponsorship
Staffbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$305.83MKey Investors
General AtlanticHeadlineInsight Partners
2022-03-15Series E· $115M
2021-03-29Series D· $143.58M
2020-10-01Series C· $12M
Leadership Team
Martin Bohringer
CEO & Co-Founder
Frank Wolf
President & Co-Founder at Staffbase
Recent News
2024-01-03
Company data provided by crunchbase
