City of Austin · 2 days ago

Marketing Representative A

Austin, TX

Full-time

Onsite

Mid Level

$26/hr - $31/hr

2+ years exp

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Association

Insider Connection @City of Austin

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Responsibilities

Proposes changes in products and or services that may result in cost reductions and savings, as well as increased customer participation.

Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects. Acts as representative for programs, and manages projects and accounts. Provides marketing consultation to clients. Initiates, designs, and orchestrates the development of promotional campaigns.

Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.

Develops and evaluates long-range market planning/strategies. Assists with long-range strategic planning. Conducts market research and needs assessment surveys.

Serves as liaison between City departments and external customers, and responds to information requests.

Conducts presentations, tours, and public education programs; and evaluates effectiveness of programs.

Writes, edits, and follows up with news releases. Updates Website. Maintains client and research databases.

Develops contracts, surveys, documentation, and forms. Coordinates, writes, and edits internal and external information/data. Develops and generate reports.

Provides, as necessary, graphic and digital design support for marketing communication campaigns. Ensures brand consistency maintains City’s visual standards.

Qualification

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Relevant ExperienceEducation SubstitutionProof-ReadingGraphic DesignSocial Media ManagementPlain Language PracticesAccessible DesignData-Driven Content CreationStakeholder EngagementProblem-SolvingAdaptabilityRelationship Building

Required

Graduation with a Bachelor’s degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance, or a related field

Two (2) years of relevant experience

Experience may substitute for the education up to the maximum of four (4) years

Preferred

Strong writing, editing, proof-reading, and graphic design skills

Demonstrated experience managing a branded social media platform

Experience in utilizing plain language or accessible design practices in creating accessible communications for diverse populations

Ability to pivot based on feedback and experience creating content driven by data

Experience fostering relationships with community members, organizations, and stakeholders; able to engage with stakeholders to gain insights and build trust

Ability to travel to multiple sites in the Austin area as part of regular job duties