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Company

Original Job Post

Ansys · 2 days ago

Marketing Specialist, Paid Media

Canonsburg, PA

Full-time

Onsite

Mid Level

1+ years exp

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Responsibilities

Work with the Senior Manager, Paid Media to develop and implement a global performance marketing strategy across North America, EMEA & APAC, focusing on paid trade advertising, paid social and display.

Responsible for the execution, optimization, and management of global paid media campaigns, including vendor research and RFPs, campaign setup, bid management, ad copy creation, performance tracking, and bidding platform optimization to maximize ROI and achieve campaign goals.

Leverage online video, display, paid social & programmatic platforms to develop and execute targeted campaigns, driving engagement and conversions in the B2B space.

Serve as the main media buyer and planner with trade advertising vendors by fostering strong relationships with third-party media vendors, handling proposals, estimates and placing cost-effective media buys.

Proactively identify opportunities for process improvements, automation, and scalability in paid trade operations, driving efficiencies and streamlining workflows.

Collaborate with cross-functional teams (including content, design, industry, product, etc.) to align paid media initiatives with overall marketing objectives and ensure consistency in messaging and branding.

Provide creative, campaign briefs, and feedback to the media agency for display, trade and paid social initiatives.

Develop reports and presentations to effectively communicate campaign performance, insights, and recommendations to stakeholders.

Stay informed about the latest advancements in the paid media ecosystem to improve campaign effectiveness.

Support Account-Based Marketing (ABM) programs for paid media, using vendors like Rollworks, DemandBase, and LinkedIn advertising.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Global paid social optimizationDisplay/programmatic managementB2B marketingSocial advertisingDSP media platformAdvertising vendors managementCampaign managementBudget managementMultilingual campaign managementProject managementData interpretationAnalytics tools proficiencyCampaign performance analysisEmail marketingWebinar programsSponsored content programsSponsorshipsThird party vendors managementProblem-solvingCommunicationSelf-motivatedDetail-orientedAnalyticalCollaborativeTeam-orientedSense of urgencyWillingness to learnAgency BackgroundGlobal B2B Technology MarketingTechnology Market Trends

Required

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Proven experience in global paid social and display/programmatic optimization and management, preferably in a B2B marketing environment.

At least 1 year hands-on experience in a social advertising, display or DSP media platform (e.g. LinkedIn Ads, Facebook Ads, Google Ads, The Trade Desk, StackAdapt).

Experience working with advertising vendors on media buys.

Demonstrated success in running global paid media campaigns and managing large budgets effectively.

Experience managing campaigns across multiple languages and locations (NAM, EMEA, APAC).

Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to stakeholders.

Self-motivated and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.

Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.

Proficiency in utilizing analytics and tracking tools (e.g., Adobe Analytics, Google Analytics, Google Tag Manager) to measure and analyze campaign performance.

Experience executing email, webinar, sponsored content programs or sponsorships with third party vendors.

Sense of urgency.

Collaborative, team-oriented attitude.

Demonstrate ability and willingness to learn new skills independently.

Preferred

Agency background strongly preferred.

3-5 years of relevant experience.

Experience in global B2B technology marketing with understanding of current technology market trends.

Google Ads certification or other relevant certifications in display, paid social advertising.

Hands-on familiarity with Salesforce or comparable marketing automation tool.

Experience running Account-Based Marketing (ABM) programs for paid media, using vendors like Rollworks, DemandBase, or experience involving targeting and engaging specific audience segments and optimizing campaigns accordingly.

Company

Ansys

Glassdoor

4.2

ANSYS develops engineering simulation software used to predict how product designs will behave and how manufacturing processes will operate.

Founded in 1970

Canonsburg, Pennsylvania, USA

5,001-10,000 employees

http://www.ansys.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (99)

2022 (130)

2021 (112)

2020 (127)