Active International · 2 days ago

Marketing Specialist

Pearl River, NY

Full-time

Hybrid

Mid Level

$52K/yr - $60K/yr

3+ years exp

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Insider Connection @Active International

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Responsibilities

You'll be working under the direction of the SVP, Marketing Strategy & Planning to plan and execute global and regional Marketing strategies, with a focus on (but not limited to) the Involved Media and other agency brands, supporting our DATA, LED, GROWTH strategy.

You'll write and edit all content marketing and collateral in alignment with brand guidelines.

Planning and executing customer/agency/partner events in collaboration with key stakeholders.

You'll support our Sales and Media teams in building on-brand, high-impact RFP responses and pitch presentations as needed.

You will work with our PR partner to identify areas for earned media coverage and work with thought leader stakeholders to amplify our brands in the marketplace.

You will create and update content on the company website(s) using WordPress and assist in the development of new websites as needed.

You will build and execute a social media content strategy in collaboration with key stakeholders.

You'll pitch in to help with the execution of other marketing initiatives as required.

A large portion of your time will be serving the USA market, however, you will also collaborate with the Canada, Australia, and European markets on the Involved Media brand.

Qualification

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Media Industry BackgroundB2B MarketingSuperior WritingMicrosoft OfficeLinkedInInstagramMailchimpWordPressProblem-SolvingHard WorkingPhotoshopIllustratorCanva