Marketing Specialist @ Escalon Services, LLC | Jobright.ai
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Escalon Services, LLC · 14 hours ago

Marketing Specialist

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Insider Connection @Escalon Services, LLC

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Responsibilities

Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral.
Collaborate with the content team to produce high-quality materials that resonate with the target audience.
Cultivate and maintain relationships with key media outlets and strategic partners.
Coordinate and manage press releases, media interviews, and other publicity efforts.
Implement digital marketing initiatives, including email campaigns, social media, and internal social advocacy programs.
Analyze digital metrics to measure the effectiveness of campaigns and make data-driven recommendations.
Create various marketing automations to enhance productivity and allow for better lead lifecycle tracking.
Facilitate effective communication within the organization, ensuring employees are informed and aligned with marketing goals.
Develop and distribute internal communication programs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

HubSpot Marketing HubEmail marketing automationGoogle AnalyticsB2B copywritingSocial media platformsProject managementAdobe Creative SuiteCanvaHTML/CSSCRM systemsLead management toolsCreative mindsetQuick learning ability

Required

3+ years as a marketing specialist or similar title
Experience as a B2B copywriter, experience with startups and small businesses helpful
Experience working with outsourced copywriter or content creation teams
Proficiency in marketing software (Specifically HubSpot Marketing Hub, and Sales Pro) and analytics tools (e.g., Google Analytics)
Must be able to create and deploy automated email campaigns
Must be able to build and report on HubSpot Dashboards & Reports
Strong understanding of social media platforms and digital marketing trends
Understanding of marketing and sales processes
Excellent communication, organizational, and project management skills
Creative mindset with a keen eye for detail and design
Strong attention to detail and quick learning ability
Strong analytical skills and ability to leverage data to inform marketing decisions
Proven ability to work effectively in a collaborative team environment and build strong relationships with cross-functional partners
Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiences

Preferred

Experience with graphic design tools (Adobe Creative Suite or Canva, ZoomInfo, Zoom Webinars, MS Teams, Monday.com & Zapier for integration)
Knowledge of HTML/CSS for email marketing or website updates
Familiarity with CRM systems and lead management tools

Benefits

Medical, Dental and Vision options
Life and Disability
STD/LTD
10 Paid holidays each year
Flexible PTO
401K Retirement Plan
Incentive compensation

Company

Escalon Services, LLC

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If you’re like us, you’re in business to do what you love—build great products, teams, and customer relationships.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
New Harbor Capital
2022-10-25Private Equity

Leadership Team

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Morten Grusd
Head of Marketing and Sales, Nordics
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Company data provided by crunchbase
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