K2 Services · 23 hours ago
Marketing Specialist
United States
Full-time
Remote
Senior Level
7+ years exp
Maximize your interview chancesConsultingInformation Technology
Hiring Manager
Andrea Musser
Insider Connection @K2 Services
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Content Creation: Develop compelling PowerPoint presentations, proposal templates, and marketing materials that align with brand guidelines and support sales efforts.
Article Management: Assist in the creation, posting, and release of articles across various platforms, ensuring content is optimized for SEO and audience engagement.
GTM Support: Collaborate with product and sales teams to execute go-to-market strategies, including creating messaging frameworks, and supporting promotional campaigns.
Brand Consistency: Ensure all marketing materials maintain a consistent voice, tone, and visual identity across all channels.
Campaign Support: Assist in the planning and execution of marketing campaigns, including email marketing, social media, and digital advertising.
Market Research: Conduct research to identify market trends, customer needs, and competitive landscape to inform marketing strategies.
Data Analysis: Monitor and analyze the performance of marketing initiatives and campaigns, providing insights and recommendations for optimization.
Marketing Qualified Lead generation: Through concerted marketing efforts this person will establish and lead the MQL process within CRM and ensure distribution to Sales team.
Marketing Strategy: Responsible for the quarterly go to market strategy that will support the organizations strategic vision and objectives---driving the support of revenue growth because of these overall efforts.
Internal Intranet Management: Ensure the internal intranet is created, updated quarterly with relevant content and serves as a place the organization can go to when seeking, collateral, video content, articles, client case studies, etc.
Product Marketing: Act as a liaison between Technology Services department in an effort to integrate and ensure updated and relevant content is available and created to support Sales pursuits and client engagement.
Website Management: Responsible for company website management ensuring content is accurate and update to date with 3rd party Web organization.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
7+ years of experience in a marketing role, with a focus on content creation and GTM strategy support.
Proficiency in Microsoft Office (especially PowerPoint), Adobe Creative Suite, and marketing automation tools (e.g., HubSpot, Marketo).
Experience with content management systems (CMS) and familiarity with SEO best practices.
Experience integrating with CRM ensuring lead generation and routing is formalized and integrated within organization CRM platform.
Excellent written and verbal communication skills, with a strong attention to detail.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Collaborative mindset with the ability to work effectively in cross-functional teams.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Company
K2 Services
K2 Services, LLC is a leading technology-enabled services provider, specializing in IT managed services, unified support and enterprise technology platforms for the legal industry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-03-02Acquired
Leadership Team
Barry Keno
CEO
Company data provided by crunchbase
