LinkIt! · 3 hours ago

Marketing Specialist

United States

Full-time

Remote

Entry, Mid Level

$75K/yr - $90K/yr

2+ years exp

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E-LearningEducation

No H1B

Insider Connection @LinkIt!

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Responsibilities

Support the planning, coordination, and execution of marketing events, including webinars, trade shows, and conferences

Create promotional content and materials to drive event attendance and engagement

Assist with post-event follow-up, including surveys and lead nurturing

Manage data hygiene, ensuring clean, accurate, and up-to-date customer and prospect data

Refine and implement lead and event follow-up processes and workflows to improve efficiency and scalability

Create and execute marketing strategies aimed at driving brand awareness, lead generation, and customer retention

Coordinate the creation of marketing assets, including content, graphics, and promotional materials, in line with campaign objectives

Ensure all content aligns with brand guidelines and resonates with target audiences

Develop and generate regular reports on campaign performance, ROI, and key metrics to guide decision-making

Report to the Director of Marketing; track marketing KPIs and communicate results effectively

Work closely with the development, account management, and sales teams to fully understand the product features, functionality, and enhancements to optimize product marketing strategies

Qualification

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Marketing Automation ToolsSalesforceGoogle AnalyticsData AnalysisMicrosoft ExcelCampaign ManagementLead GenerationB2B MarketingProject Management