Neighborhood Trust Financial Partners · 1 day ago
Marketing Specialist
NYC Metro Area
Full-time
Remote
Entry Level
$60K/yr - $68K/yr
2+ years exp
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Insider Connection @Neighborhood Trust Financial Partners
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Responsibilities
Generate segmented email lists (from data in Salesforce/Marketing Cloud) for targeted email campaigns.
Draft, execute, and report on A/B testing of B2B and B2C email content.
Draft, execute and report, in collaboration with the financial coaching staff, on A/B testing of coaching client engagement SMS and email campaigns and new engagement techniques using Marketing Cloud’s Journey Builder.
Leverage Salesforce Marketing Cloud for automated campaigns and customer journeys, integrating AMPscript for personalized email content and dynamic messaging.
Create and optimize multi-channel journeys (email, SMS, social) using Marketing Cloud to ensure consistent messaging and brand alignment.
Test content on multiple devices and browsers for function, accuracy and presentation before launch.
Measure and report on performance of content marketing efforts, social media posts, and display ads using a variety of tech tools, including Marketing Cloud’s Analytics Builder, Google Ads and Google Analytics.
Report on website performance, including correlations with other marketing activities (published content, email campaigns, etc.)
Research trends of the most engaging content & channels, and new marketing best practices.
Collaborate with creative teams to design marketing assets (emails, graphics, etc) that align with campaign objectives and the brand's visual identity.
Maintain knowledge of industry best practices in digital marketing, compliance, and email deliverability to ensure campaigns meet regulatory standards.
Conduct competitive analysis to identify opportunities for differentiation and innovation in messaging and outreach.
Qualification
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Required
Minimum of 2 years of experience in B2B/B2C digital marketing.
Understanding of digital marketing best practices.
Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
Experience using web and/or marketing analytics tools (e.g., Salesforce Marketing Cloud, Google Ads, Google Analytics, generating tracking URLS, Ahrefs, Hotjar, etc.)
Experience with supporting and executing email marketing campaigns using software such as Salesforce Marketing Cloud.
Experience with HTML basics and familiarity with email design best practices, including mobile responsiveness.
Experience working on cross-functional collaborative diverse teams and using tech communication tools.
Experience using tech project management tools to organize tasks and manage multiple priorities (Jira, Asana, Slack, Google G-Suite, etc..)
A strong attention to detail, with a knack for ensuring accuracy in copy, visuals, and testing processes.
An aptitude and eagerness to learn new software, analytical tools, and mission driven marketing practices.
Ability to thrive in a fast-paced environment, balancing multiple projects and deadlines while maintaining a focus on quality.
Benefits
100% employer-paid medical, dental and vision premiums for employees (savings of $6K - $10K per year)
Eligible for 401(k) participation immediately, with up to a $1K per year in employer match, vested immediately
12 weeks paid family leave for full-time employees, with schedule flexibility upon return to work for eligible employees
Generous paid time off per year - 12 paid holidays, 15 vacation days (grows with tenure), 6 personal/sick leave days, 1 civic engagement day
Access to Health Flexible Spending Account, Dependent Care Flexible Spending Account, Life Insurance, and long-term and short-term disability plans
Company
Neighborhood Trust Financial Partners
Neighborhood Trust Financial Partners is a fintech firm that provides banking, financial advice, debt management, and financial empowerment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kryn Anderson
Chief Financial Officer
Company data provided by crunchbase
