128 applicants

Company

Original Job Post

Polinger Company · 2 days ago

Marketing Specialist

Bethesda, MD

Full-time

Hybrid

Mid Level

3+ years exp

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ConstructionProperty Development

Work & Life Balance

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Responsibilities

Create, execute, and recommend an interactive, dynamic social media presence for Polinger’s assets; continually update and create new engaging strategies to stay ahead of trends and increase awareness and site traffic.

Leads the social content ideation, creation, and copywriting on all social platforms (Facebook, Instagram, LinkedIn, TikTok, and YouTube).

Develop strategies to drive fan engagement and build community, engaging and interacting with followers.

Captures real-time coverage during resident events.

Drive engagement across all social platforms to help drive audience growth and resident engagement.

Track content performance, discover, and implement actionable insights.

Ability to do small graphic design projects for social content.

Have an eye on and develop the strategy for expanding onto newer social platforms - increasing reach and fan interaction with the brand.

Ensure the organization is abreast of the latest social media trends and reputation management technologies as they relate to customer experience and marketing.

Manage reputation management responses as it relates to SEO and customer retention.

Engage with followers, respond to comments & messages, and foster a positive & interactive community.

Research trends and topics in Property Management/Real Estate industry to create content that fits within our strategy and offer recommendations.

Establish and monitor key performance indicators (KPIs) to measure the effectiveness of these initiatives. Provide regular reports and insights to Director of Marketing (DOM).

Supports the DOM with marketing campaigns, website content migration, and creative asset management platform content categorizing.

Qualification

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MarketingSocial MediaBranded ContentDigital MediaPaid CampaignsProject ManagementBudget ManagementFair Housing LawsProblem-SolvingCommunicationTime Management

Required

Four-year degree in marketing or communications field or three years of experience in a similar field of work.

Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts.

In-depth knowledge of branded content and digital media

Ability and understanding of paid social media campaigns

Proven success in crafting and implementing innovative ideas and concepts.

Expertise in managing marketing planning and activation from start to finish.

Proven success in managing multiple projects with tight deadlines and within budget.

Ability to conduct oneself in a professional manner and to effectively communicate with all levels of management, owners, vendors, and community staff.

Knowledge/Implementation of Fair Housing laws, a must.