Splitero · 1 week ago
Marketing Specialist
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FinanceFinancial Services
Insider Connection @Splitero
Responsibilities
Develop, implement, and manage digital marketing campaigns across various platforms including SEM, email, SEO, PPC/CPC, and content marketing.
Develop and curate engaging and relevant content for digital channels, including social media posts, blog articles, email newsletters, and website updates.
Create and manage an SEO strategy, increasing visibility through keyword optimization, blog posts, reviews, website content, and backlink outreach.
Analyze marketing channel performance and create strong reporting to monitor effectiveness, conduct tests, and iterate our strategy as needed.
Create strategies for transactional and lifecycle marketing communications.
Collaborate with the design team to create visually appealing and effective marketing assets.
Perform market research and competitor analysis and stay up to date on best practices to inform marketing strategies and product decisions.
Qualification
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Required
5+ years of experience in marketing
2+ years of experience working with Salesforce Marketing Cloud or comparable CRM
Proficiency in Google Ads, Google Analytics, and Meta Ads Manager
Expertise in SEO principles and implementation
Previous experience managing paid ad, direct mail, and email campaigns
Strong analytical skills; the ability to collect and report on campaign performance and market analytics to inform marketing decisions
Experience in content creation with strong writing and editing chops
Experience leading marketing projects and strategy
Stellar problem-solving skills; tackles challenges head-on and implements creative solutions independently
Strong organizational skills and attention to detail
Proactive and self-motivated with the ability to take initiative and lead projects from conception to completion
Preferred
Experience in graphic design tools is preferred
Proptech or fintech experience is preferred
Ability to work 8am-5pm in EST is preferred
Desire to participate in a fast-paced early-stage startup
Adaptability: Embraces changing circumstances with resiliency and positivity
Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
Benefits
Fully Remote Team
OneTeam Culture
Generous Resources
Premium Healthcare
Flexible PTO and Parental Leave
Company
Splitero
Splitero is to provide homeowners with better options to access home equity without new debt or additional monthly payments.