157 applicants
Winter Park Resort ยท 2 days ago
Marketing Specialist
Winter Park, CO
Full-time
Onsite
Mid Level
$23/hr - $27/hr
3+ years exp
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Insider Connection @Winter Park Resort
Responsibilities
Develop creative briefs in collaboration with Marketing Manager and Director to create compelling advertising campaigns
Project manage advertising creative deliverables process to ensure brand adherence, increase effectiveness of campaigns, and ensure campaigns launch on time
Manage the marketing promotional calendar, create one pagers for products and promotions, and distribute them to marketing channel managers
Assist in planning, execution and reporting of in-house advertising campaigns run on Meta, Tik Tok, and other social media platforms.
Create and analyze post-mortem reports for advertising campaigns run in-house and through our advertising agency, and provide recommendations based on business results
Analyze competitor products, promotions and advertising to inform and improve marketing strategies
Schedule and organize key media, agency, and marketing meetings, agendas, and send minutes to attendees
Analyze marketing reports (guest, financial, employee, project status, etc.) and follow-up with managers and team members on actionable items
Ensure consistent marketing messages across multiple consumer touch points
Proofread creative for advertising as well as other marketing channels as assigned
Prepare monthly forecast and variance budget documents for the marketing budget, and attend accompanying meetings to assist in presenting Marketing budget details
Prepare and review monthly expense reports, reconcile accounts payable, and process departmental purchases, check requests, and other documents
Provide occasional administrative support to the VP, Director, and Managers of Marketing
Qualification
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Required
Bachelor's degree in marketing or business-related field or relevant marketing experience
3+ years of experience in marketing or related field required, featuring analytic reporting, budget management, and media coordination
Experience in agency account management, media coordination, or similar role on marketing team, a plus
Experience in outdoor/hospitality/ski marketing preferred
Working knowledge of Adobe Analytics, Google Analytics, Tableau, or similar data analysis platforms required
Skilled in Microsoft Office, especially PowerPoint, Word, and Excel
Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast-paced environment
Strong sense of ownership and accountability
Strong analytical skills and business acumen
Ability to work under deadline pressure
Self-starter with high energy and desire to have a positive impact on the business and brand
Commitment to guest and employee satisfaction
Resourcefulness in solving problems
Strong attention to detail
Preferred
Experience in outdoor/hospitality/ski marketing preferred
Benefits
Free season pass to Winter Park and all Alterra Resorts
Discounted friends & family tickets
Medical, dental, vision, life, paid parental leave and more for eligible employees
401(k) plan with 100% company match - up to 4%
Mental health resources for all employees
Food & beverage and retail discounts
Onsite employee childcare based on availability
Discounted equipment rentals, pro-deals, and more
Company
Winter Park Resort
Winter Park Resort is a travel & tourism company that offers ice skating and dog sledding activities.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Max Bekes
Events & Brand Partnership Coordinator
Samuel Nagel
Events & Partnerships Associate Manager
Recent News
2023-01-12
Company data provided by crunchbase
