Women's Care · 2 days ago

Marketing Specialist

Beverly Hills, CA

Full-time

Hybrid

Entry, Mid Level

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Health CareHospital

Insider Connection @Women's Care

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Own, build, and grow the organic social program including content development, content calendar, follower growth/engagement, and reporting for all company entities.

Create informed, cohesive, and attractive social media campaigns that appeal to SCRC's target audience and distribute content on key social channels to maximize social exposure.

Expand social channel presence to Pinterest, Twitter, and eventually LinkedIn.

Develop and manage the social content calendar and assure assets are developed on schedule.

Report and analyze social channel results and develop recommendations based on performance.

Monitor competitors' social channels and provide brief audits/findings for internal leadership.

Produce webinar events including overseeing the development of content and presentation used by doctors, develop promotional program to drive event attendance through digital marketing, and manage the Zoom session during the live event.

Develop webinar event email campaigns and communications to consumers/patients with agency.

Shoot and produce video and photo content with doctors, staff, and patients for social platforms.

Manage professional level video and photo shoots with doctors, staff, and potentially patients.

Determine new content ideas for social media.

Assist in the development of assets for internal presentations.

Interview key stakeholders to gather insights for relevant social content.

Ensure consistent use of brand imagery and messaging on organic social platforms and marketing materials.

Collaborate on print collateral for doctors and physician liaison team.

Review competitors' patient acquisition & digital efforts and develop opportunities for the brand.

Assist Marketing Director in ad hoc projects as the company's business evolves.

Other duties as assigned.

Qualification

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Social media marketingContent creationSocial media platformsSocial media campaignsSocial content calendarsPhoto content productionWebinar event productionDigital marketing strategiesBrand consistencyAnalytical skillsCommunication skillsAttention to detailCollaborationHealthcare/Fertility Industry ExperienceZoom/Webinar PlatformsInfographics/IG Stories DevelopmentProfessional Video/Photo Shoots ManagementPrint Collateral DevelopmentAd Hoc Project ManagementPPT Design