Geisinger · 16 hours ago
Marketing Strategist
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Responsibilities
Helps develop proactive marketing strategies, marketing plans, and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned clinical institutes and local platformS.
Understands the business objectives of the organization at the system, institute, and platform level and apply that understanding to marketing strategy development.
Identifies, evaluates, and recommends geographic market and product and service opportunities based on market need.
Convert those needs into value-added marketing communication strategy through a team approach with institute and platform leadership.
Keeps abreast of the regional competitive environment, clinical advances, technological enhancements, and industry trends.
Alerts marketing director of issues that may negatively affect Geisinger’s brand or services in the region.
Works with dedicated project managers for implementation of specific marketing plans.
Tracks and reports return on investment.
Metrics might include: new patients, number of referrals, revenue generated, enhanced perception, number of media hits, ad equivalency, attendees, and web hits.
Manages expectations for department stakeholder and clients.
Develops collaborative working relationships with leadershipand department peers to create cross-functional teams in support of marketing plan implementationother key partners to align marketing effort with business objectives.
Maintains excellent working relationship with institute and platform leadership, managers, staff, and physicians.
Qualification
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Required
Bachelor's Degree
Minimum Of 5 Years-Related Work Experience
Client Relations, Analysis, Strategy Development and Monitoring experience in Healthcare environment
Preferred
Bachelor's Degree-Marketing/Public Relations
Benefits
Healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners
Company
Geisinger
Geisinger is a health and wellness organization that offers orthopaedic, weight-management, and heart care services. It is a sub-organization of Risant Health.
Funding
Current Stage
Late StageTotal Funding
$0.95MKey Investors
U.S. Department of Agriculture
2024-04-02Acquired
2024-01-10Grant· $0.95M
Leadership Team
Recent News
Med-Tech Innovation
2024-10-30
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