AllTrails · 4 hours ago

Marketing Strategy & Operations Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Comp. & Benefits

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Responsibilities

Leading the annual and quarterly marketing strategic planning process in partnership with the Marketing Leadership team

Leading and optimizing process to operationalize our marketing plan — inclusive of OKR goal-setting and measurement, and sharing with the broader organization

Partnering with Marketing Leadership to allocate resources according to strategic needs of the business. Leading resource prioritization process and providing recommendations to the CMO for consideration and approval

Driving the marketing materials for the quarterly Board of Directors meeting in partnership with the CMO and cross-functional Leadership team

Supporting Marketing Leadership on executive report-outs to the Management team and Board of Directors

Preparing and presenting progress against goals and relevant marketing metrics to the marketing team, Leadership team, and broader organization

Driving ongoing customer research programs. Assessing existing research methodologies. Collaborating with the cross-functional team to identify gaps and develop a robust research plan that informs marketing strategy

Surfacing key customer insights and develop a plan for sharing across marketing and the broader org to inform downstream decision-making

Overseeing marketing budget and proactively partnering with Finance to ensure ongoing budget alignment

Prioritizing marketing engineering and analytic roadmap requests in partnership with Marketing Leadership team, then working with those teams to bring to life, manage, and deliver

Qualification

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Consulting experienceBusiness strategy experienceLookerA/B testingProject managementOutdoor industry experienceConsumer tech experienceMarketing experienceSubscription-based company experienceB.A.Collaboration skills

Required

5+ years of experience in consulting and/or business strategy

Strong analytical skills, with experience in a rigorous performance data environment and the ability to pull insights directly from internal dashboards (for example, Looker)

Insatiable curiosity and desire to test and learn — we are a high A/B testing environment

Self-directed with a high level of accountability and natural inclination to take ownership; comfortable with ambiguity

Strong collaborator with empathy, open-mindedness, and humility

Outstanding oral and written communication skills and experience keeping varying groups and teams aligned and informed

Balance of right and left brain; can think big picture but also get in the weeds to execute

Passion for the outdoors