Podium · 2 days ago

Marketing Strategy Manager - AI & Special Projects

Lehi, UT

Full-time

Onsite

Senior Level

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Responsibilities

Lead the comprehensive strategy and implementation of Podium’s AI Employee marketing plan, ensuring the team exceeds ACV targets and continuously grows its impact. Evangelize and drive accountability with stakeholders to achieve goals.

This role is as much about execution as it is about strategy. A successful candidate will wear many hats, roll up sleeves and execute in a variety of ways needed to achieve marketing objectives.

Be the expert on all aspects of Podium AI, including product roadmap, features, integrations, and pricing. Establish operating rhythms that keep stakeholders informed of critical updates.

Collaborate with Brand, Product, and Sales to refine the positioning of Podium’s AI Employee at macro and vertical levels. Understand key selling points and barriers, crafting persuasive and effective messaging.

Audit current strategies, identify high-impact opportunities. Support channel owners and execute campaigns directly to address.

Develop and execute on a thoughtful LinkedIn and social content strategy to enhance Podium’s AI thought leadership presence.

Track KPIs to assess marketing strategy effectiveness. Analyze data to identify improvements and optimize efforts.

Equip marketing and sales teams with content, claims, stats, tools, and training to effectively market and sell AI Employee. Collaborate with content, brand, and product teams to develop materials from first-party data and customer insights.

Communicate strategy, progress, and insights to cross-functional leaders and the executive team.

Tackle strategic projects that unlock incremental ACV and enhance team impact. Serve as a versatile contributor across the business.

Drive valuable insights and implement new tactics that generate healthy revenue.

Explore high-potential marketing programs to expand impact, such as enhancing the Podium Phones customer base, amplifying the referral program, or transitioning the webinar/training program to a programmatic model.