Bounteous · 1 day ago
Marketing Technology Analyst, AJO
United States
Full-time
Remote
Mid Level
$75K/yr - $98K/yr
3+ years exp
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Responsibilities
Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns
Develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing objectives
Create, maintain and disseminate detailed solution documentation and campaign plans
Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds
Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)
Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation
Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed
Provide support to Campaign Operations team for ongoing campaign development, as needed
Qualification
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Required
Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
3-5 years experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams
Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns
Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
Experience documenting complex campaign requirements for internal and external stakeholders
Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience 1) defining test plans, 2) reviewing and approving platform-level configurations, settings and data flows, and 3) reviewing and approving individual campaign-level targeting and touchpoint rendering
Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
Preferred
Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions preferred (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or similar)
Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
Familiarity with SQL, JavaScript, XML and/or HTML is a plus – ability to read and understand code generated by Marketing Technology platforms or other developers
Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud certifications also a plus
Benefits
Participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions.
Company
Bounteous
Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.
501-1000 employees
H1B Sponsorship
Bounteous has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (16)
2021 (12)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2021-08-03Private Equity
Leadership Team
Keith Schwartz
Chief Executive Officer
Seth Dobbs
Chief Technology Officer
Recent News
2024-11-05
2024-05-24
Company data provided by crunchbase
