Jombine · 8 hours ago
Marketing Technology Operations Consultant
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Responsibilities
Implement, and continually optimize innovative email and SMS marketing workflows and systems to increase customer engagement, loyalty, and maximize LTV across two distinct brands.
Management and tracking of all email campaigns, email efforts, effectiveness, data outputs, user segmentations, A/B testing, and developing greater organization and efficiency across all email marketing efforts.
Planning, execution, and performance analysis of campaigns, ensuring alignment with industry events, product launches, and seasonal schedules.
Develop and execute marketing programs across various stages of the customer lifecycle (including across all sales channels - retail, app, ecomm, etc.), ensuring a seamless and engaging customer experience.
Plan and manage multi-channel campaigns, including email marketing, in-app messaging, and personalized content.
Strategize and execute initiatives to grow and maintain customer databases, focusing on targeted segmentation and list growth through lead-generation campaigns.
Management and improvement of lists across current users, prospects, canceled subscriptions, and cart abandonment.
Support the management lists for the Loyalty and Reviews programs.
Analyze, refine, and enhance customer journeys by identifying automation opportunities and optimizing touchpoints to ensure a seamless, engaging experience throughout the buying process.
Support performance marketing efforts, including developing and managing an enhanced organizational marketing system across all martech programs, data reporting, and developing key performance indicators across the marketing technology needs.
Support the development team and engineers with key integration and organizational systems, including providing key data, list organization, and user segmentations to allow for a greater customer experience, targeted approach, and enhanced user experiences.
Monitor and reporting of key performance indicators such as revenue, open rates, click-through rates, conversion rates, and app performance rates.
Managing a data dashboard, reports, and analytics to provide actionable insights and recommendations to drive continuous campaign optimization and overall business growth.
Utilize data analytics to gain insights into customer behavior, identify at-risk segments, and develop targeted retention campaigns.
Qualification
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Required
5+ years of experience managing the marketing operations efforts of a brand and app, including email marketing, customer journey management, LTV, user experience, customer funnels, referral programs, memberships, subscriptions, and engagement.
Marketing operations experience with a technical physical product that is tied to an app experience.
Experience with key marketing technology platforms - including any of the following: Customer.io, HubSpot, Salesforce, Klaviyo.
Experience in a remote culture – including communicating with teams and working collaboratively across departments remotely.
A true doer and get stuff done action taker.
First and foremost, you are a killer marketer and a subject matter expert in marketing operations.
You bring a background in marketing operations within a brand and app experience.
You are self-motivated, have a results-driven mindset, and have a relentless enthusiasm for expanding product reach to new and existing users and segments.
You are a doer, an enthusiast, a passionate marketer, and someone who knows how to test, iterate, and navigate success.
You love the startup space and have built brands and understand the complexities of driving customer growth and becoming a brand leader in its space.
Benefits
Medical Benefits
401k Matching
PTO
Wellness & Lifestyle Benefits
Company
Jombine
We are Jombine – a recruiting firm that equips companies with an innovative platform to find the right candidates for their unique culture, job fit, and team dynamics while providing agent-like representation and coaching to our candidates.