Blue Wheel ยท 5 hours ago
Marketplace (Amazon) eCommerce Strategist
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Responsibilities
Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals.
Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals.
Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations
Build out and update reporting to track client goals
Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch
QA Campaign structure and set up before launch
All creatives are approved
Budgets set properly with proper flight dates
Ongoing performance and budget tracking
Bi-weekly Optimizations & reporting
Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces.
Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities.
Qualification
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Required
2-3 years experience directly building, optimizing, managing and reporting out on Amazon and other retailer search and DSP platforms
Proficient in developing strategy and recommendation for all Amazon & Retailer Marketplaces
Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance
Proficient in marketing funnel and how to develop strategy to support the brand goals
Understanding greater business objective and how omnichannel strategy can support overall business goals
Preferred
Experience pulling AMC reports
Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc.
Experience with non-endemic media management from Amazon DSP
Experience building custom AMC audiences
Company
Blue Wheel
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.