Tinuiti · 2 days ago

Marketplaces, Sr. Strategist, Search + DSP

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $120K/yr

7+ years exp

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Responsibilities

Build, drive, and optimize successful DSP, Search + (i.e. Amazon, Walmart, Criteo, etc) omnichannel marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients

Proactively and independently develop sophisticated omnichannel commerce media strategies to drive success tailored to each client’s unique goals and challenges

Maintain expert-level knowledge of a variety of commerce media platforms, and proactively educate clients and account team members on program updates and benefits as they occur

Maintain annual certifications for relevant commerce media platforms applicable for book of business

Proactively and independently assess and diagnose omnichannel opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients

Identify new marketing opportunities and methods to repurpose existing strategy to optimize brands’ awareness and drive sales volume across commerce media platforms

Achieve Same Store Growth targets of clients you manage

Communicate omnichannel strategy behind your clients’ KPIs by confidently interpreting trends, leveraging cross-channel data/insights and making recommendations based on digital marketing analytics and the broader commerce media landscape

Spearhead innovative thought leadership across the broader commerce media landscape, advance agency best practices, and contribute insights internally and externally

Actively coach, mentor, and delegate tasks and responsibilities to team members of various specialties and experience levels on joint accounts where you serve as lead

Act as holistic business account lead for applicable book of business, leading account team peers to drive accountability, cross-channel synergy, and streamlined execution

Ability to intuitively and successfully tailor client-facing communication and presentations based on audience, client personality, c-level executive attendance, internal/external goals and client’s holistic business objectives

Foster rapport with premier clients on the phone, over email, and in person (as needed) to cultivate a strong working relationship with executive-level clients and partners

Drive forward omni-channel client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Commerce MediaCampaign ManagementData AnalysisAmazonWalmartCriteoMicrosoft ExcelMicrosoft PowerPointSkaiAnalytic IndexHelium10

Required

7-10 years of experience in commerce media, paid eCommerce, senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $500k+

Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc.

Demonstrated success analyzing data and using analytics tools to drive marketing decisions

Advanced computer skills including Microsoft Excel and PowerPoint

Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.