Citi · 7 hours ago
MarTech Product Manager - C13/VP
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Responsibilities
Platform Ownership: Oversee MarTech tools, ensuring it meets business requirements, user needs, and performance expectations.
Strategic Vision: Develop and communicate a strategic roadmap for key platforms in alignment with organizational goals and evolving digital strategies.
Project Management: Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards.
Stakeholder Collaboration: Partner with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs.
Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
Vendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...
User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
Governance & Compliance: Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.
Qualification
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Required
Minimum of 8 years working with MarTech tools, back-end systems and API integrations with at least 3 years in a lead or platform owner role.
Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.
Bachelor’s/University degree
Preferred
Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools.
Master’s degree preferred.
Benefits
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company
Citi
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
H1B Sponsorship
Citi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1014)
2022 (1194)
2021 (958)
2020 (960)
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-11-15
Business Wire
2024-11-13
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