LatinBrand ยท 20 hours ago
Mass Media and Digital. Media Specialist
United States
Full-time
Remote
Mid Level
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Responsibilities
Plan, negotiate, manage, and coordinate mass media and digital media campaigns for general and multicultural audiences in different DMAs, smaller markets, and nationally
Qualification
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Required
Experience at an advertising agency in the media department or with a media company.
Strong communication and negotiation skills.
Knowledge of the US media environment and existing relationships with US media partners.
Ability to plan omnichannel campaigns for different target segments.
Understanding of traditional mass media and digital media.
Expertise with national media broadcasting networks but also with regional media networks.
Exposure to mass and digital media tactics, including broadcast TV, radio, out-of-home, printed media, paid digital, and paid social media.
Inclusion of added value and promotional components in mass media campaigns like interviews, informational segments, and no-charge spots.
Ability to work independently and remotely.
Company
LatinBrand
LatinBrand is a advertising firm that provides campaign management, branding, product development, and media buying services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
