Mosaic Media Agency · 3 days ago
Media Director
Texas, United States
Full-time
Remote
Director/Executive
$48.07/hr - $48.07/hr
10+ years exp
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Responsibilities
Lead, mentor, and develop a team of media planners and buyers specializing in a range of channels, including digital, social, programmatic, and traditional media
Foster a collaborative team environment that encourages continuous learning, professional growth, and adherence to best practices
Oversee day-to-day operations, ensuring high-quality execution and optimization across all media campaigns
Develop, implement, and manage multi-channel media strategies that meet clients' objectives, drive awareness, and increase engagement
Guide the team in creating integrated media plans that leverage various platforms, including Programmatic Display & Video, Streaming Audio, Social Media, Google Ads, Digital Out of Home, Television, Radio, Print, and Out of Home advertising
Ensure the effective use of advanced targeting techniques, such as geofencing and retargeting, to reach and convert clients' desired audiences
Oversee programmatic buying, including display, OTT/CTV, and native placements, to maximize reach and impact across individual websites and streaming platforms like Roku, Amazon, and Twitch
Lead the team in streaming audio placements across podcasts and smart speakers, ensuring campaigns are both impactful and trackable
Drive performance in social media management and advertising, from ad placements to high-profile influencer marketing
Monitor and evaluate the effectiveness of media campaigns, utilizing data from Google Analytics and other tools to track ROI, sales, revenue, and foot traffic
Implement comprehensive reporting frameworks to ensure clients receive insightful and actionable performance updates
Continuously optimize campaigns based on data insights, shifting tactics to improve performance and achieve client KPIs
Serve as the primary point of contact for high-level media strategy discussions with clients, providing insights, strategic recommendations, and updates
Educate clients on media planning, strategies, and the value of each channel, helping them understand how each effort contributes to overall goals
Collaborate with account teams to deliver presentations that clearly communicate campaign strategies, objectives, and results to clients
Stay up-to-date on emerging media trends, technologies, and industry shifts, implementing relevant innovations to keep the agency's offerings cutting-edge
Assess new advertising channels and partnerships to expand the agency's media capabilities, ensuring a comprehensive approach to client campaigns
Drive the development and implementation of best practices across all media channels, ensuring quality, consistency, and effectiveness
Qualification
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Required
Minimum of 10 years in media planning and buying, with at least 5 years in a leadership or director role
Expertise in Programmatic Display & Video, Streaming Audio, Social Media, Google Ads, Out of Home, and traditional media channels
Strong experience with performance tracking, data analysis, and optimization strategies, including proficiency in Google Analytics and other measurement tools
Proven experience managing and mentoring a team, with excellent organizational and motivational skills
Excellent verbal and written communication skills, with the ability to translate complex media strategies into clear, client-friendly presentations
Strong interpersonal skills with a track record of building and maintaining client relationships, along with a commitment to delivering exceptional client service
Bachelor's degree in Marketing, Advertising, or a related field
Preferred
Advanced degree or certifications in media planning, programmatic, or digital marketing are a plus
Benefits
Working in a friendly, team-oriented and stimulating work environment
Banked PTO after 90 days of working at our company
Holidays
A 401k for eligible employees
Health insurance is not included.
Company
Mosaic Media Agency
Mosaic Media is a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime with the experience to meet all your campaign needs, freeing you up to focus on developing the creative and strategy of your clients’ message.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Mary Ann Pruitt
President and CEO
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