Airbnb · 4 hours ago

Media Lead, North America (US & CA)

United States

Full-time

Remote

Senior Level, Lead/Staff

$155K/yr - $195K/yr

12+ years exp

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Comp. & Benefits

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Responsibilities

Plan and oversee all media strategies and spend including digital, TV, social, podcasts, ooh, cinema, and direct marketing initiatives.

Lead media strategies to drive brand behaviors through all platforms with emphasis in leading integrated and social innovation in the areas of storytelling, branding, marketing, product, and partnerships.

Lead development of global campaigns from connections strategy through campaign execution and reporting.

Integrate efforts across cross-functional stakeholders; including global marketing, local business needs, resourcing, and media partners.

Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership.

Partner with a global media team, based in EMEA and APAC, to develop truly nuanced and culturally relevant media strategies worldwide.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Media StrategyIntegrated MarketingMedia PlanningBuyingBrand Measurement MetricsCampaign ExecutionBudget ManagementPerformance MeasurementMedia Agency ManagementConsumer InsightsMarket Trends UnderstandingTravel Industry ExperienceSocial Media InnovationCross-functional Collaboration

Required

12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business — preferably in the consumer internet space in travel, design, technology, or lifestyle brands.

Ability to lead plan development from beginning to end with little oversight. You’ll demonstrate your ability to think holistically but also ensure the details are addressed.

In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media.

Deep understanding of market trends and fluency with brand measurement metrics and analytics.

Experience in managing Global media programs and evaluating strategic, local media partners.