Butler, Shine, Stern & Partners · 3 hours ago
Media Planner, Integrated Media Strategy
Sausalito, CA Or Remote
Full-time
Remote
Entry, Mid Level
$55K/yr - $80K/yr
2+ years exp
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Responsibilities
Providing strategic thought leadership around strategies, and budget allocation to select media channels to achieve media objectives.
Collaborating with clients to refine media objectives & plans.
Purchasing media and handling relations with media vendors.
Optimizing campaign to achieve the best performance.
Reporting results to clients.
Master of all client and internal documentation with 100% accuracy, including (but not limited to) client flowcharts, tactical excel, media authorization and partner IOs.
Maintaining accurate records of media plans, flowcharts, budgets, MAF’s and campaign performance.
Oversees flawless campaign set-up and execution (Prisma IO’s, Tune-In Sheets, tagging/trafficking, launch memos).
Implement media plans, including issuing insertion orders, entering buys into the system, creating spec sheets, etc.
Monitoring media campaigns to ensure they are pacing and performing, making optimizations as needed.
Owns all reporting with strong insight development that delivers on client needs.
Analyzing and presenting campaign performance to clients or internal stakeholders.
Responsible for providing insights and recommendations for future campaigns based on data analysis.
Staying updated with industry trends, emerging media platforms, and technological advancements that can impact media planning strategies and grow clients’ business.
Use research resources to create strong target audience profiles, competitive insight, and marketplace opportunities.
Showcase strategic thinking in the development of strategy, planning, negotiations, and tactical execution of the plan.
Fully understand the tools used in media planning scenarios, like Commspoint.
Ability to confidently update and speak to internal and client status documents.
Owner of client launch emails to inform ongoing updates.
Ability to confidently present campaign performance to the client, showing solid knowledge around media strategies and tactics.
Be an active participant in client meetings, taking the lead when the discussion revolves around areas of responsibility.
Qualification
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Required
2-3 years of experience at an agency or similar environment
Experience in traditional and digital media planning/buying
Strong experience in Search
Ability to write a strong, comprehensive brief
A curious and creative approach to planning
Desire to mentor and coach team members
Desire to learn new things, both formally and informally
Ability to work on several projects at once
Experience developing and delivering presentations
Excellent communication skills
Excellent negotiation skills
Strong attention to detail
Ability to deliver quickly and accurately
Clear and concise written and verbal skills
Proficient in Google Suite, Microsoft Suite
Strength in storytelling
Company
Butler, Shine, Stern & Partners
Butler, Shine, Stern & Partners is a full-service marketing communications agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gregory Stern
Founder and CEO
Tracey Pattani
CEO
Company data provided by crunchbase
